Leading adopters of Virtual Reality: Top 3 Industries
Virtual reality was previously associated with gaming and entertainment. However, the technology has grown vastly over the past few years and is impacting several industries globally. The global virtual reality (VR) market is estimated to be around $19 billion this year, and it could grow exponentially higher over the coming years.
Several entities such as healthcare companies, retail outlets, entertainment and market networks, and more are reaping the benefits of virtual and augmented reality. These are the top three industries with mass usage of virtual reality.
Top 3 industries using virtual reality
Health care
The human desire is to end all diseases and create a perfectly healthy world. However, while we are yet to achieve that, we should keep developing the health care sector, and virtual reality helps us achieve that.
Virtual reality has become useful to both doctors and patients. Robotic surgery is the use of a robotic device to carry out precise operations. A key benefit of this is the minimal failure chances and the faster recovery process for the patients.
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In mental health and psychological therapy, virtual reality is used in curing memory loss, and people can receive therapy with VR applications. Hence, helping patients fight their fears and phobias.
The use of VR is expanding as medical students are now learning bout body or surgeries using virtual reality to get detailed information about nerves, arteries and more. The use of VR in medicine will only grow over the coming years.
Retail
Another industry where VR has gained wide usage is the retail sector. Retail companies use VR technology to boost profit and attract customers. Before the pandemic, people were increasingly embracing e-commerce services and are eager to go further. A survey result showed that 70% of customers admitted to being intensely interested in virtual shopping.
Thanks to virtual reality, customers get to enjoy a new level of service, such as trying on clothes while at home or virtually decorating their rooms to see which materials fit. Bit e-commerce companies like eBay, IKEA, and Topshop all have VR experiences integrated into their services. Hence, making it easier for online shoppers to try out various products before buying them.
Entertainment
One of the industries to continuously benefit from virtual reality is the entertainment industry. What started as a moving picture expanded into 3D imaging, and now people can watch a movie and be a part of it. VR cinemas are becoming popular, and the numbers are expected to grow over the coming years.
Thanks to virtual reality, the boundaries between the storyteller and the viewer are becoming thinner, and viewers are increasingly becoming engrossed in movies than in the past. Several entertainment companies have started using VR technology to present their products in a better way. Disney currently offers various immersive entertainment based on their animation films, while Sony’s non-game virtual reality project came alive based on their hit TV show Breaking Bad.
Final Thoughts
These three sectors continue to lead the way in terms of VR adoption. However, virtual reality is also in use in various other sectors, including marketing, automotive, real estate, sports, education, tourism, aerospace, and more.
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